The Concept

I found myself in a conversation where I shared my brand idea and I was told, I love that, just be a doer too many great ideas are just spoken about. I've heard this before and I thought to myself for once I actually am. 

But what this conversation did for me was solidify the discipline. I felt God was speaking directly to me and in that moment I knew what I needed to continue to do. 

I've always wanted a clothing brand, and I had one with my bikini line it was fun, but it wasn't fulfilling. I then thought of all other clothing line options. Many seemed intriguing but just not right. Not something that would have my heart & soul behind it. And something about me, my heart & soul need to see and feel the vision for my energy to bloom.

While I was discovering myself in a new light, the days that felt dark, words would speak to me. Whether it was the shirt on someones back or an advertisement I was grateful to feel like I wasn't doomed, I wasn't stuck when I came across certain words or phrases.

Then it clicked, I will connect my love for apparel with my love for inspiration. If someone wearing my brand can feel inspired simply by putting it on and someone reading the words on the back of the shirt can feel a sense of hope by simply reading a word then I can help the world on a much greater scale than I imagined. Pure give and receive energy. 

Alignment, is what it all was. Maybe it took some time to get here but the moment I did I knew there was no Plan B. I knew this was it.